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Freeway Eyewear

Rachel and Mr. Brown

Filed under: Inspiration — Tags: , — Alex @ 10:19 pm

True Love and Freeway 15s

Mary-Kate Olsen wearing Freeway 405s

Filed under: Press — Tags: — Alex @ 2:51 am

Mary-Kate (left) wearing her black Freeway 405s at the premier of a new Broadway show with her sister Ashley.


Kelley Hoffman

Filed under: Friends — Alex @ 2:14 am

I snapped this photo of Kelley Hoffman just outside the front door of The Smile at the Freeway Eyewear launch party while she was interviewing me for Interview Magazine’s website. Then she took my picture.

Kelley Interviewing me for Interview Magazine's website

Photos from Freeway Launch Party at The Smile 4/3/10

Filed under: Uncategorized — Alex @ 1:47 am

Nate Lowman (110) and Kaylie Schiff (405)

Collier Schorr in Freeway 1

Esther Kim (110) and Natalie Krinsky (405)


Back to L.A.

Filed under: Inspiration — Tags: , — Alex @ 3:51 am

Last night’s launch event was fantastic–thanks to everyone who came by to check out the sunglasses and special thanks to Carlos, Matt and everyone at The Smile for making the evening possible. Pictures from the event are coming soon!

Whenever I fly into LAX I think about Peter Alexander’s incredible paintings that capture this very particular view of our landscape. Made in the late eighties/early ninties they perfectly describe that feeling of flight, the gridded-sprawl of twinkling lights, the stardust and the smog.

This one’s called Lawndale and was painted in 1988:


The New York Times: Pulse by Karin Nelson!

Filed under: Press — Tags: — Alex @ 7:26 pm

Freeway Eyewear is in the New York Times today–this is truly thrilling! Thank you Karin Nelson.

Click here for the link

Click here for the link

New York Launch: Getting Ready

Filed under: General — Tags: — Alex @ 7:10 pm

Just got into NYC and very excited about our launch event this evening. The sun is shining: New York is beautiful today!

Check back to see pictures from the event!

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