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Freeway Eyewear

Sunglasses at Night Part 4

A Beverly Hills Hotel adventure with visiting New Yorker, artist and ingenue Emily Sundblad. Emily is one half of the duo behind New York gallery Reena Spaulings. Visit the gallery’s website¬†here.

Brian in L.A. RAYS

Filed under: Art,Friends — Tags: , , , — Alex @ 9:57 am

Working non-stop with Brian Roettinger of Hand Held Heart on the layout and design of the new Freeway Eyewear lookbook. Very excited about it. It’s coming soon…

The Birth of Venus

Filed under: Architecture,Inspiration — Tags: , , — Alex @ 1:32 pm

Well sort of. Love the seashell on the side of this house on Route 1 (Pacific Coast Highway) in Malibu.

A moment for the sunset

Filed under: Friends — Tags: , , , — Alex @ 2:00 am

Keith Bormuth and I have been hard at work on the new Freeway Eyewear campaign images. Here’s Keith outside his studio in Echo Park, taking a moment as the sun is about to set. He watches the light shift from blue to gold to rose through the mirrored lenses of his glossy gray Freeway 15s.

Step Up in L.A. RAYS

Filed under: Friends — Tags: , , — Alex @ 2:30 pm

Our friend, director Jon Chu, dropped by today to pick out a pair of Freeways to wear to tonight’s world premier of his latest feature: Step Up 3D! It was unanimous, L.A. RAYS in glossy black. Congratulations Jon!

Just another day at Paradise Cove…

Filed under: Friends,Inspiration — Tags: , , , — Alex @ 3:49 pm

Joe Weinberger and his gray L.A. RAYS at one of our favorite spots, just off of Route 1 in Malibu. Paradise Cove

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