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Freeway Eyewear

Only in L.A.

Filed under: Inspiration — Tags: — Alex @ 4:38 pm

Palm tree and parking meter: together at last like never before.

Baldessari in L.A. RAYS

Filed under: Art,Friends,Inspiration — Tags: — Alex @ 2:52 pm

Yes, it’s him, the one-and-only. If you need a reminder, just read Roberta Smith’s recent review of his retrospective, “Pure Beauty” which recently closed at the Metropolitan Museum in New York. We love John Baldessari and are constantly inspired by both him and his game-changing artwork.

Joshua Tree

Filed under: Inspiration — Tags: , — Alex @ 11:31 pm

On a whim, Jamie and I decided to check in with the high desert: we put on our L.A. RAYS and drove out to Joshua Tree National Park. The air was crisp, the road wide open, the landscape was vast, cinematic and moving.

Native American Art Auction

Filed under: Art,Inspiration — Tags: , — Alex @ 5:37 pm

A few inspiring highlights from the upcoming January 18th sale of Native American Art at Christie’s, New York. Works for sale include a pair of Kiowa moccasins, a Pueblo maiden shall, a Sioux beaded knife case, a Yokuts basket, a pair of Hopi Kachina dolls, a turquoise and gold Charles Loloma ring, and a Lakota possible bag.

Solstice Canyon (Malibu, CA)

Filed under: Friends,Inspiration — Tags: , , , — Alex @ 4:26 pm

We explored magical Solstice Canyon on a sparkling Malibu afternoon with Matt Williams (wearing L.A. RAYS). We trekked along the creek, past the ruins and the giant oak trees all the way to the gushing waterfall.


What would Donald Judd do? The answer might reveal itself at the Chinati Foundation in Marfa, Texas, where important installations of the ┬áMinimalist master’s works have been preserved just as he left them. Our newly engaged friends,

Esther Kim (wearing Freeway 110s) and Joseph Varet (wearing L.A. RAYS), took in the lay of the land (in their favorite shades of course).

Richard Simmons in L.A. RAYS

Filed under: Friends,Inspiration — Tags: — Alex @ 10:04 pm

The ever-charismatic Richard Simmons wears his L.A. RAYS and inspires us to keep our New Year’s Resolutions!


Filed under: Inspiration — Tags: — Alex @ 6:06 pm

Somewhere by Sofia Coppola

Holiday Vacation Reading

Filed under: Inspiration — Tags: — Alex @ 11:51 am


Artforum scribe and Pep Talk publisher Sarah Lehrer-Graiwer brushing up on Sister Corita Kent,

wearing her glossy gray Freeway 15s.

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