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Freeway Eyewear

Sunglasses and Butter

Filed under: Friends,Inspiration — Tags: , , — Alex @ 1:36 pm

Jessica Joffe wears Freeway 10s in tortoise, while perusing Brentwood Country Club’s prized collection of solid butter sculptures.

Jessica and her 110s

Filed under: Friends — Tags: — Alex @ 6:17 am

Jessica Joffe looking smashing in her matte black 110s. As you may know, Jessica was instrumental in producing Freeway Eyewear’s 2010 campaign.


Behind the Scenes: Freeway Eyewear Photohoot 2010

We had an amazing first shoot in Malibu, on Malibu Road. It rained all day and night just before the shoot, but luck and Mother Nature were on our side: the clouds parted and the sun came out just in time. Anthony Friedkin shot Harley Viera Newton, Rebecca Schwartz and Austin Kelly. Jessica Joffe produced the shoot and I shot these pics with my iPhone.