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Freeway Eyewear

Terry’s World

Filed under: Friends,Press — Tags: , , , — Alex @ 1:41 pm

From Terry Richardson’s Diary, here are two fantastic pics featuring Freeway 10 taken at our favorite Manhattan eatery, The Smile. The first is of actor and filmmaker Justin Theroux posing with Terry himself (Justin wearing Terry’s signature frames and Terry wearing Justin’s Freeways). The second shows our friend, Smile owner and nightlife impresario Carlos Quirarte with Justin. Thanks Carlos and Mariko xo 

Well, what is it?

“Is it Art or Fart?” the book has been revealed: it interprets the blog as a pocket-sized Penguin Classic-ish volume, and can be purchased at The Smile in NYC, in LA at Family on Fairfax, and at LAXART on La Cienega. It can also be purchased on the site here. This photo shows Austrian artist Franz West and California-born New York-based artist Mary Heilmann perusing its pages.

Emily and her new L.A. RAYS

Filed under: Friends — Tags: , — Alex @ 4:51 am

About to hail a cab just outside of The Smile, Emily’s sticking with L.A. RAYS in NYC. We concur.

Amelia, NYC, Sunshine and L.A. RAYS

Filed under: Friends — Tags: , , , , — Alex @ 4:15 pm

Amelia out on the porch at our favorite NYC spot, The Smile, wearing her new L.A. RAYS. Amelia’s Blog: ClothesHorseNYC

Photo by Mark Champion

Back to L.A.

Filed under: Inspiration — Tags: , — Alex @ 3:51 am

Last night’s launch event was fantastic–thanks to everyone who came by to check out the sunglasses and special thanks to Carlos, Matt and everyone at The Smile for making the evening possible. Pictures from the event are coming soon!

Whenever I fly into LAX I think about Peter Alexander’s incredible paintings that capture this very particular view of our landscape. Made in the late eighties/early ninties they perfectly describe that feeling of flight, the gridded-sprawl of twinkling lights, the stardust and the smog.

This one’s called Lawndale and was painted in 1988:


New York Launch: Getting Ready

Filed under: General — Tags: — Alex @ 7:10 pm

Just got into NYC and very excited about our launch event this evening. The sun is shining: New York is beautiful today!

Check back to see pictures from the event!

Our First Magazine Ad!

Filed under: Uncategorized — Tags: — Alex @ 1:35 am

Special thanks to The Smile and Jacques Magazine for making us feel official.