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Freeway Eyewear

Baldessari in L.A. RAYS

Filed under: Art,Friends,Inspiration — Tags: — Alex @ 2:52 pm

Yes, it’s him, the one-and-only. If you need a reminder, just read Roberta Smith’s recent review of his retrospective, “Pure Beauty” which recently closed at the Metropolitan Museum in New York. We love John Baldessari and are constantly inspired by both him and his game-changing artwork.

Freeways in the Wall Street Journal

Filed under: Press — Tags: , — Alex @ 11:33 pm

Thank you Malina Joseph for featuring Freeway 405s in the Wall Street Journal!

Joshua Tree

Filed under: Inspiration — Tags: , — Alex @ 11:31 pm

On a whim, Jamie and I decided to check in with the high desert: we put on our L.A. RAYS and drove out to Joshua Tree National Park. The air was crisp, the road wide open, the landscape was vast, cinematic and moving.

Just What the Dr. Ordered

Filed under: Friends — Tags: — Alex @ 1:49 pm

Here’s a picture of our friend Darren “Dr.” Romanelli wearing Freeway 110s outside the Pacific Design Center on Melrose Ave. He came by Freeway Studios for a New Year’s visit, and told us about lots of exciting new projects he’s got up his sleeve. Check out his website here.

Blame it!

Filed under: Friends — Tags: , — Alex @ 5:09 pm

On the Caipirinha, the Bossa Nova, or the city itself, perhaps, but we simply can’t blame our friend Isaac Joseph (and his Freeway 10s) for  zipping down to the warmer hemisphere. He just sent us these snaps from Rio de Janeiro, Brasil.

Native American Art Auction

Filed under: Art,Inspiration — Tags: , — Alex @ 5:37 pm

A few inspiring highlights from the upcoming January 18th sale of Native American Art at Christie’s, New York. Works for sale include a pair of Kiowa moccasins, a Pueblo maiden shall, a Sioux beaded knife case, a Yokuts basket, a pair of Hopi Kachina dolls, a turquoise and gold Charles Loloma ring, and a Lakota possible bag.

Solstice Canyon (Malibu, CA)

Filed under: Friends,Inspiration — Tags: , , , — Alex @ 4:26 pm

We explored magical Solstice Canyon on a sparkling Malibu afternoon with Matt Williams (wearing L.A. RAYS). We trekked along the creek, past the ruins and the giant oak trees all the way to the gushing waterfall.

Mr. Tortoise crosses the finish line!

Filed under: General — Tags: , , — Alex @ 10:23 am

Happy New Year and happy new colorway: Freeway Eyewear is now available in tortoise shell with brown lenses: shop online!


What would Donald Judd do? The answer might reveal itself at the Chinati Foundation in Marfa, Texas, where important installations of the  Minimalist master’s works have been preserved just as he left them. Our newly engaged friends,

Esther Kim (wearing Freeway 110s) and Joseph Varet (wearing L.A. RAYS), took in the lay of the land (in their favorite shades of course).

Richard Simmons in L.A. RAYS

Filed under: Friends,Inspiration — Tags: — Alex @ 10:04 pm

The ever-charismatic Richard Simmons wears his L.A. RAYS and inspires us to keep our New Year’s Resolutions!

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