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Freeway Eyewear

Joe Joe in Paris in Freeway 15s

Filed under: Friends — Tags: , — Alex @ 11:46 am

Joe “3H” Weinberger just sent us this snapshot from a bicycle ride around the city of lights. Looking good, and a little bit like Tintin, in those Freeway 15s, Joe.

Angelyne by Andrew Bush

Filed under: Art,Inspiration — Tags: , — Alex @ 11:42 am

The artist’s title: Woman waiting to proceed south at Sunset and Highland boulevards, Los Angeles, at approximately 11:59 a.m. one day in February 1997

Freeway by Matthew Williams

Filed under: Video — Tags: , , , , — Alex @ 11:52 am

“Freeway” is the first video produced and released by Freeway Eyewear. It highlights the objectness of Freeway sunglasses by placing them into a series of desktop still lives, rather than on models’ faces. It provides a first glimpse of Freeway’s new styles: 105 and 134, which will be available online this month. “Freeway” was directed by photographer and art director Matthew Williams, whose body of work includes projects with Kanye West, Lady Gaga and Rihanna. The original score was composed by musical artist Jeppe Laursen, who co-wrote the international number one hit “Born This Way” with Lady Gaga. Read more about it on