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Freeway Eyewear

Freeway by Matthew Williams

Filed under: Video — Tags: , , , , — Alex @ 11:52 am

“Freeway” is the first video produced and released by Freeway Eyewear. It highlights the objectness of Freeway sunglasses by placing them into a series of desktop still lives, rather than on models’ faces. It provides a first glimpse of Freeway’s new styles: 105 and 134, which will be available online this month. “Freeway” was directed by photographer and art director Matthew Williams, whose body of work includes projects with Kanye West, Lady Gaga and Rihanna. The original score was composed by musical artist Jeppe Laursen, who co-wrote the international number one hit “Born This Way” with Lady Gaga. Read more about it on