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Freeway Eyewear

Willo and Tanya

Filed under: Friends — Tags: , , , — Alex @ 6:07 pm

Finally on the blog! Two very special supercool Canadians whom we love, and who (clearly) are very fond of each other.  Tanya Himeji Romero wears glossy black Freeway 405s and Art Director Willo Perron wears tortoise shell (available online soon) Freeway 15s.


Artforum scribe and Pep Talk publisher Sarah Lehrer-Graiwer brushing up on Sister Corita Kent,

wearing her glossy gray Freeway 15s.

Karyn in the Sun

Filed under: Friends — Tags: , — Alex @ 6:26 pm

Karyn Kohl wore her white Freeway 15s to the desert…and found an oasis.

Photo by Silas Dilworth

Rachel in Marrakech

Filed under: Friends — Tags: , , — Alex @ 2:35 pm

Photographer and Purple Fashion Magazine Editor-at-large Rachel Chandler sent us this striking self-portrait, in Freeway 15s (in tortoise shell, coming soon!), that she snapped while traveling in romantic, exotic Marrakech, Morocco.

A moment for the sunset

Filed under: Friends — Tags: , , , — Alex @ 2:00 am

Keith Bormuth and I have been hard at work on the new Freeway Eyewear campaign images. Here’s Keith outside his studio in Echo Park, taking a moment as the sun is about to set. He watches the light shift from blue to gold to rose through the mirrored lenses of his glossy gray Freeway 15s.

Rodney Graham wearing Freeway 15s

Filed under: Art,Friends,Inspiration — Tags: , — Alex @ 10:49 am

Rodney rocks; and when he rocks he rocks Freeway 15s. We’re big fans of both the work and the Renaissance man himself. Check out his show up through July 2nd at 303 Gallery in New York City, or the survey of close to 100 works up this summer in Basel, Switzerland at the Museum für Gegenwartskunst.

“Artist’s Model Posing for ‘The Old Bugler, Among Fallen, Battle of Beaune-la-Roland, 1870’ in the Studio of An Unknown Military Painter, Paris, 1885,” 2009

Painted aluminum light box with transmounted chromogenic transparency

71.5 x 97.5 x 7 inches